Franklin B. Krohn

About the author: Franklin B. Krohn is a professor in the department of business administration at the State University of New York College at Fredonia.

Alcohol abuse on college campuses has been a longstanding problem. However, prohibition of all drinking on campus is an unlikely goal because college students are subjected to strong social pressures to drink. Moderation is a more realistic goal for college students. Moderate drinking has been shown to have health, academic, and behavioral advantages compared to excessive drinking. Ultimately, moderate drinking is the most realistic goal for colleges wanting to combat the problem of alcohol abuse.

Alcohol has increasingly become a determining factor in the scholastic success and retention rates of college students across the nation. The abuses associated with alcohol consumption have also triggered many campus organizations to design alcohol...