Advertising Association

In the following viewpoint the Advertising Association, a federation of trade bodies representing advertising and promotional marketing industries in Great Britain, argues that restrictions on alcohol advertising will not reduce alcohol abuse. The association claims that no studies have established a causal connection between alcohol advertising and increased consumption. In fact, the association maintains, countries that have imposed bans have actually seen an increase in teen alcohol consumption. According to the association, alcohol advertising is not designed to increase overall consumption but to encourage consumers to switch brands.

As you read, consider the following questions:

1. In the Advertising Association’s view, what are some of the causal factors related to alcohol abuse?
2. What had been happening to alcohol consumption in France before the implementation of the Loi Evin in 1991, according to...