Begun during the 1930s depression, Woman's Day magazine "like the supermarket… helped to change the habits of the American family," according to Helen Woodward in The Lady Persuaders. Woman's Day began as a giveaway menu leaflet, the "A&P Menu Sheet," published and distributed to its customers by the Great Atlantic & Pacific Tea Company. The sheet "told the housewife how to get the most for her food dollar, then how to use the food purchased to provide her family with appetizing and nourishing meals," James Playsted Wood reported in Magazines in the Twentieth Century. It included suggested menus for families with adequate as well as for those with meager and less-than-meager budgets. The first issue in 1934 offered menus for a family of four ranging from eleven to thirteen dollars a week to five to six dollars a week. The April 30, 1934, sheet contained...