In 1930 C. D. Broad first proposed to divide ethical theories into two classes, teleological and deontological, thereby introducing a dichotomy that quickly became standard in ethics. Teleological theories were defined as ones that hold that the moral rightness of an action is always determined by its tendency to promote certain consequences deemed intrinsically good; deontological theories, as ones that deny this claim. Broad's dichotomy was widely accepted as being exhaustive, but in fact there are two fundamental classes of normative moral judgments that do not fit easily into it. First, it focuses on rightness or obligation, excluding moral judgments concerning what is admirable, good, excellent, or ideal. Second, it concerns only actions and their consequences, saying nothing about moral judgments concerning persons, character, and character traits.

The contemporary movement known as virtue ethics is usually said to have begun in 1958 with Elizabeth Anscombe's advice to do...