With its bold, off-beat fashions, and its subtly suggestive, all-male photography layouts, International Male has gained a certain popularity and renown among trendy twenty-and thirtysomethings looking for clothes that are unique and stylish. The company's focus on colorful and daring styles from around the world, including pants in bright prints, mesh shirts, and an vast selection of unique men's underwear, gives it a special appeal to gay men. Lesbians too, have been drawn to the mail-order company by clothes that often transcend gender with kaleidoscopic élan. Part of Hanover, Pennsylvania-based Brawn of California, International Male has its corporate offices in San Diego. One of the originators of the mail order boom, the company has been in business since the early 1970s and each year serves over eight million customers around the world.

Further Reading:

Brubech, Holly. "Mail Order America." The New York Times Magazine. November, 21, 1993, 54.

International Male Web Site. http://www.internationalmale.com April 1999.