Social perception theories and investigations deal with the nature, causes, and consequences of perceptions of social entities, including one's self, other individuals, social categories, and aggregates or groups to which one may or may not belong. The content of a perception can be virtually any property. Individual attributes may include personality traits, behavioral dispositions, physical characteristics, and ability evaluations. Group attributes can include properties such as size, cohesiveness, cultural traits, stratification patterns, network patterns, legitimacy, and historical elements. With some notable exceptions, however, the field of social perception traditionally has emphasized the micro side, focusing on individual inferences regarding one individual or a very small number of other individuals.

Social perception is best viewed as an umbrella label that covers a range of loosely related and usually loosely formulated theoretical conjectures and associated research. Today "social cognition" may be the more popular label, subsuming theory and...