Semiotics (from the Greek word for sign) is the doctrine and science of signs and their use. It is thus a more comprehensive system than language itself and can therefore be used to understand language in relation to other forms of communication and interpretation such as nonverbal forms. One can trace the development of semiotics starting with its origins in the classical Greek period (from medical symptomatology), through subsequent developments during the Middle Ages (Deely 2001), and up to John Locke's introduction of the term in the seventeenth century. But contemporary semiotics has its real foundations in the nineteenth century with Charles Sanders Peirce (1839–1914) and Ferdinand de Saussure (1857–1913), who, working independently of each other, developed slightly different conceptions of the sign. The development of semiotics as a broad field is nevertheless mostly based on Peirce's framework, which is therefore adopted here.

Ever since Umberto Eco (1976) formulated the problem of...