Product Lines - Research Article from Encyclopedia of Business and Finance

This encyclopedia article consists of approximately 4 pages of information about Product Lines.

Product Lines - Research Article from Encyclopedia of Business and Finance

This encyclopedia article consists of approximately 4 pages of information about Product Lines.
This section contains 938 words
(approx. 4 pages at 300 words per page)
Buy the Product Lines Encyclopedia Article

The product mix of a company is the total composite of products offered by that organization. A product line is a group of products within the product mix that are closely related, either because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.

Product-line decisions are concerned with the combination of individual products offered in a given line. The responsibility for a given product line resides with a product-line manager (sometimes called a product-group manager), who supervises several product managers who, in turn, are responsible for individual products within the line. A product is a distinct unit within the product line that is distinguishable by size, price, appearance, or some other attribute. Decisions about a product line are usually incorporated into a divisional-level marketing plan, which specifies changes...

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This section contains 938 words
(approx. 4 pages at 300 words per page)
Buy the Product Lines Encyclopedia Article
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Macmillan
Product Lines from Macmillan. Copyright © 2001-2006 by Macmillan Reference USA, an imprint of the Gale Group. All rights reserved.