An important aspect of marketing and selling a company's product is the product label. The product label is very important not only for selling a product but also for communicating to the consumer information, company image, values, and the perceived value of the product. Therefore, when a company designs a label it must take all of these factors into consideration. In addition to the marketing aspect, certain legal requirements must be met in order for the label to be compliant with federal regulations.

Product labels have changed to meet federal regulations.

Specific Label Information

Although some products can be identified adequately by brand name alone, many require more complete identification of their nature and use. In short, the purpose of the label is to provide useful and relevant information about the product, as well as to help to market the product. Processed foods, patented drugs, textiles...