The influence of the social group on an individual.

Peers are the individuals with whom a child or adolescent identifies, who are usually but not always of the same age-group. Peer pressure occurs when the individual experiences implicit or explicit persuasion, sometimes amounting to coercion, to adopt similar values, beliefs, and goals, or to participate in the same activities as those in the peer group.

Although it is usually conceived of as primarily a negative influence acting on adolescents or teens, peer pressure can be a positive influence as well, and it can act on children at any age, depending on their level of contact with others. The influence of peer pressure is usually addressed in relation to the relative influence of the family on an individual. Some characteristics that peer groups offer and which families may be lacking are: (1) a strong belief structure; (2) a clear...