Motion Picture Exhibition in 1970s America - Research Article from History of the American Cinema

This encyclopedia article consists of approximately 43 pages of information about Motion Picture Exhibition in 1970s America.

Motion Picture Exhibition in 1970s America - Research Article from History of the American Cinema

This encyclopedia article consists of approximately 43 pages of information about Motion Picture Exhibition in 1970s America.
This section contains 12,746 words
(approx. 43 pages at 300 words per page)
Buy the Motion Picture Exhibition in 1970s America Encyclopedia Article

On the surface, the exhibition side of the movie industry seemed stable during the 1970s. While the major Hollywood studios struggled to redefine themselves within the TV age, the movie show seemed vanilla plain, as far frown the golden days of the movie palace as one could imagine. The only change appeared to come at the popcorn stand, where the number of treats available at inflated prices seemed to increase daily. Indeed, during the 1970s the average theater saw its revenue share from concession sales rise from one-eighth to one-fifth of the total. But this seeming stasis masked considerable transformation. There was steady growth in the number of available indoor screens in commercial use, as multiplexing slowly pushed the figure from 10,000 towards 15,000.2

The 1970s surely was the decade when the theatrical moviegoing experience hit its nadir in the...

(read more)

This section contains 12,746 words
(approx. 43 pages at 300 words per page)
Buy the Motion Picture Exhibition in 1970s America Encyclopedia Article
Copyrights
Gale
Motion Picture Exhibition in 1970s America from Gale. ©2005-2006 Thomson Gale, a part of the Thomson Corporation. All rights reserved.