Business leaders and economists are continually involved in the process of trying to forecast, or predict, the future of business in the economy. Business leaders engage in this process because much of what happens in businesses today depends

Procter and Gamble was the subject of an FDA investigation in 1993.

on what is going to happen in the future. For example, if a business is trying to make a decision about developing a revolutionary new automobile, it would be nice to know whether the economy is going to be in a recession or whether it will be booming when the automobile is released to the general public. If there is a recession, consumers will not buy the automobile unless it can save them money, and the manufacturer will have spent millions or billions of dollars on the development of a product that might not sell...