That social influence is ever present and pervasive is one of the most fundamental observations that may be made about social life. While we are both guided and constrained by the influence factors present at every moment in our lives, we typically fail to fully appreciate how much of an effect cultural, community, and interpersonal influences have on our values, beliefs, and choices. This is in part due to the fact that we rarely find ourselves in situations in which essentially all of the influence forces to which we are exposed are strongly organized and directed in support of a particular ideology, perception, and/or set of actions—rather we usually find ourselves in social situations in which the factors pressuring us to act...