The Japanese environmental label known as "Eco Mark" is a relatively new addition to a worldwide effort to designate products that are environmentally friendly. The Eco Mark program was launched in February 1989. The symbol is two arms embracing the world, symbolizing the protection of the earth. The arms create the letter "e" with the earth in the center. Indicating English as the international language, the Japanese use "e" to stand for environment, earth, and ecology.

The Japanese program is entirely government funded, although a small fee is charged to applicant industries. The annual fee is based on the retail price of a product, not annual product sales as is the case for other national green labeling programs. Products ranging in price from $0–7 are charged an annual fee of $278.00; from $7–70 are charged an annual fee of $417; from $70–700 are charged an annual fee of $556; and products priced over...