Classic brands are a part of modern society that have become so deeply ingrained into our everyday experiences that they have become unobtrusive. A classic brand can be defined as one that, through careful and thorough advertising, marketing, and product positioning, has become synonymous with the product category of which it is a part. Additionally, a classic brand may also be one for which there is no other recognizable competition within its product class. In this sense, a classic brand is one that has been raised above the commodity level, creating its own product classification in the consumer's mind. This is not to say that it is the only item of its type, but rather that the other competing products hold such a small market share that they are considered obscure, making the classic brand a "category killer" within its market segment.

Examples of Classic Brands