Cable Television, Programming Of - Research Article from Encyclopedia of Communication and Information

This encyclopedia article consists of approximately 9 pages of information about Cable Television, Programming Of.

Cable Television, Programming Of - Research Article from Encyclopedia of Communication and Information

This encyclopedia article consists of approximately 9 pages of information about Cable Television, Programming Of.
This section contains 2,625 words
(approx. 9 pages at 300 words per page)
Buy the Cable Television, Programming Of Encyclopedia Article

One of the more challenging tasks faced by cable operators is selecting programming services that meet the particular needs of their cable systems. It is an ongoing concern, one that affects nearly every aspect of a cable system's business operations. The majority of cable subscribers in the United States have fifty-four or more channels from which to choose (NCTA, 2000). This means the cable operator must make fifty-four or more well-reasoned business decisions concerning how best to use a cable system's channel capacity. Channel capacity for the operator is very much like shelf space in the supermarket. It is a finite, limited "good"; once it is dedicated to a product, all other possibilities for uses of that space are eliminated. The cable operators generally seek to use that channel capacity in a way that helps to maximize company profits, adds quality to the...

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This section contains 2,625 words
(approx. 9 pages at 300 words per page)
Buy the Cable Television, Programming Of Encyclopedia Article
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Cable Television, Programming Of from Macmillan. Copyright © 2001-2006 by Macmillan Reference USA, an imprint of the Gale Group. All rights reserved.