Along with Coca-Cola, Budweiser beer is America's drink. One out of five alcoholic drinks sold in America is a Bud, and, now that the King of Beers is being sold in more than 60 countries worldwide, Budweiser is the world's most popular beer. This lightly-hopped, smooth lager has a long history in the United States, but it was beginning in the 1970s that Budweiser became a true icon of American culture, thanks to a model of commercial development that is the envy of the world. Faced with increasing competition from the Miller Brewing Company, Budweiser parent Anheuser-Busch began putting the Budweiser name everywhere: on coolers, blimps, and boxer shorts; on football games, car races, and other sports. The company's carefully crafted advertising campaigns were equally ubiquitous: "This Bud's for you"; "Budweiser … The King of