Taking on a snazzy new style, establishing its own website, and accentuating the acronym BH&G can not alter entirely the role that Better Homes and Gardens has played in constructing American ideals of domesticity, home life, and gender roles throughout the twentieth century. In 1913, Edwin T. Meredith introduced the idea of a new magazine within an advertisement contained in his magazine, Successful Farming. The small, discreet ad titled "Cash Prizes for Letters about Gardening" also made a simple request of readers: "Why not send fifty cents for a year's subscription to 'Garden, Fruit and Home' at the same time?" In truth no such magazine yet existed; nor would it be published until 1922. Meredith began publishing Fruit, Garden and Home before altering the name in 1924 to Better Homes and Gardens. By facilitating the dialogue that has constructed the ideal of housing, Better...