The best-known public interest group aimed at improving the quality of children's television programming in the United States.

The organization Action for Children's Television (ACT) was founded in 1968 in a suburb of Boston by Peggy Charren, a mother concerned about the content of the television programs she saw her children watching at home. Its initial efforts were aimed at advertisers. In 1970 the group filed a petition with the FCC to ban commercials from children's programs altogether, petitioning in subsequent years for more limited concessions, such as a prohibition on advertising specific products, including toys, food, and vitamins. In 1973, largely in response to the actions of ACT, the National Association of Broadcasters adopted revised codes prohibiting the hosts of children's television programs from appearing in commercials aimed at children and limiting the amount of commercial time in children's programming...