Wonder Bread has been a favorite of Americans since its introduction in 1921. The vitamin-enriched soft white bread is easily identified by its white plastic wrapper decorated with pictures of red, yellow, and blue balloons. Legend has it that Wonder Bread outsold all other brands during the first week of its sales by the Taggart Baking Company in Indianapolis, Indiana. Purchased by Continental Baking Company in 1925, Wonder Bread soon became a national brand.

Wonder Bread's bakers have incorporated technology to make the product new and better while at the same time maintaining an image of its wholesome goodness. Wonder Bread was among the first breads sold in plastic wrappers in the 1920s. In the 1930s, Wonder Bread was among the first breads to be sold presliced. During World War II (1939–45), Wonder Bread joined a government effort to enrich breads with essential nutrients. This effort has been called...