Lord King is the president/CEO of British Airways. He takes offense to is Richard's mission, claiming that it usurps British Airway's traditional role. Lord King spreads rumors about Virgin, and when Richard reaches out in an attempt to resolve their differences, he refuses to acknowledge his existence. While Lord King fights him, Richard prepares to set up enhanced facilities like check-in desks and baggage handlers for them.
Losing My Virginity: The Autobiography