Who is Charlie Beacham from Iacocca: An Autobiography and what is their importance? Iacocca:_An_Autobiography English & Literature Charlie Beacham | Iacocca: An Autobiography

Charlie Beacham was the East Coast regional manager for Ford when Iacocca first met him. He was also an engineer who changed to sales and marketing and functioned as a mentor for Lee. He used to tell Lee to make money because that is what a profit-based system is all about and to accept responsibility for the mistakes he made. When he was transferred to Dearborn as head of car and truck sales for Ford, he brought Lee with him. He taught Iacocca how to delegate authority and about the importance of motivating people.