Who is Brian Basham from Losing My Virginity: The Autobiography and what is their importance? Losing_My_Virginity English & Literature Brian Basham | Losing My Virginity: The Autobiography

Brian Basham was the name of the BA publicity consultant, who made a report listing key points about Virgin's strengths and weaknesses. Elements of his report included venture sales after going private, as well as Branson's independent, anti-establishment image. Weak points listed in the report included an experimental strategy, as well as Japanese joint venture and financing deals. Branson thrived on publicity, and Basham claimed the physical risk of Branson's ballooning made his ventures risky.