Brian Basham is the name of the BA publicity consultant whose report lists several key points about Virgin's strengths and weaknesses. Some listed misconceptions about Virgin are size, low quality management and financial weakness. Elements of his report include venture sales after going private and Branson's independent, anti-establishment image. Weak points include an experimental strategy, Japanese joint venture and financing deals. Branson thrives on publicity and high risk ownership of the gay nightclub Heaven. Basham claims physical risk of Branson's ballooning makes his ventures risky and Branson's ownership of Heaven is a moral danger.
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