Who is Allen Kluchman from The Soul of a New Machine and what is their importance?

Kluchman was the first director of marketing for Data General. He developed the company's first ad campaign for the introduction of its first computer, the NOVA. His first ad, slightly on the brash side, set the pace for future ads for Data General. It attracted a lot of attention and was successful for the firm. He also masterminded the company's kick-off campaign for the NOVA at the National Computer Conference.