How does Patricia McConnell use imagery in The Other End of the Leash: Why We Do What We Do Around Dogs?

McConnell's use of imagery is instructional.

"The bottom line is simple: Use short, repeated notes like claps, smooches, and short, repeated words to stimulate activity in your dog. Use them when you want your dog to come to you or to speed up. Use one long, continuous flat sound to soothe or slow your dog, as you might when you're trying to calm her at the vet's. Use a burst of one short, highly modulated note to effect an immediate stop of a fast-moving dog, saying 'No!' or 'Hey!' or 'Down' when you need Chester to pay attention and stop chasing that squirrel in the backyard."

"Just learning to give or throw the ball back the instant that the dog releases it solves about half the fetching problems that most people have with their dogs. Most of the other problems are solved when people learn to move away from their dog to encourage him to fetch rather than moving toward him. Above all else, remember that in both chimps and dogs, it's no fun to have the ball unless your play partner wants it, too. If you dog simply won't stop teasing you with the ball, turn away from him, fold your arms, look away, and pay no attention to him."