Fox decries cheeseburgers as being unhealthy, while constantly smoking a smelly cigar. He claims to abhor American pop culture, from TV to politics to magazines, but he thinks you can't blame everything on the president. Despite Fox's dislike for America, he refuses to purchase any products made abroad. Fox constantly wears the most American of hats, the baseball cap. When he decides to introduce high technology to the jungle, it is in the form of iced beverages, the most quintessentially American of luxuries. He wants to begin a utopian way of life with his family in the Honduran jungle.