Who is De Witt Wallace from The Image: A Guide to Pseudo-events in America and what is their importance?

DeWitt Wallace founded the Reader's Digest, a publication that took root in a basement office under a speakeasy in Greenwich Village. According to Boorstin, Reader's Digest marked a turning point in the development of abridged texts. At one time, it was speculated that the magazine was read by almost a quarter of all the adults in the nation. Boorstin attributes the popularity of Reader's Digest to the continued loss of form and direct experience. As Boorstin states, "The shadow has become the substance." He continues that the digest is the epitome of the manufacture of pseudo-events.