Alienation is is an antagonistic force in the book. Throughout the story, Murakami subtly reveals how the vanishing of the old ways leaves people feeling disoriented and how the new ways of being create a sense of disconnection and unease. The narrator, for example, performs his job as a public relations executive successfully by espousing the commercial viewpoint that things you can't sell don't count for much. Because in truth he does not necessarily believe this statement, saying it and operating from this pragmatic mode seem to confound the narrator, confusing him about his purpose in life. Like other Murakami characters, he is also a loner, a single person, living alone with no apparent ties to family or friends. The narrator watches the elephant and the keeper and marvels at their closeness, their special bond. In the wake of the elephant's disappearance, the narrator feels despondent, more isolated and alone than ever.