What is the author's style in The Cupcake Queen by Heather Hepler?

The novel is written in the first person point of view, from the perspective of main character, Penny Lane. The novel swings back and forth between the present and the past. The present represents the time after Penny moves to Hog's Hollow. The past represents the time when Penny was living in New York City.

The point of view of this novel is intimate, allowing a reader to connect closely with the main character, Penny Lane. The book written in this manner allows the reader to get inside Penny's head, thoughts and inner struggles. The reader cares what happens to the narrator. The point of view also allows the author to interject her own opinions into the narration and to expand on the events taking place around the other characters and the occurrences taking place.