The poem's popularity is most likely due to its use of simple, direct language that is not difficult for the reader to understand. Robert C. Evans, in his article on Jonson for the Dictionary of Literary Biography, concludes that Jonson's 'plain style' was neither artless nor utterly clear and that it avoids the extremes of sublimity and vulgarity. Evans argues that Jonson's style was meant to communicate, to have an effect, and it gives his poetry a directness, practicality, seriousness, and force that loftier, lower, or more complicated phrasing would obscure.