comment on tone

"Social Intelligence" is written in both an academic and editorial tone. The bulk of the academic tone comes from Goleman explaining how the brain and it's neurological system. Goleman however does his best to explain this complex material to readers in a personable and engaging way. Instead of reading like a medical textbook, Social Intelligence reads like an engaging op-ed, in which a writer uses technical data to back up various perceptions he has about humans and their intricate relationships. Goleman makes sure to connect with readers and explain things on a common-sense level so they don't lose interest during the more technical parts of the book.