Made in America chamber 8

They avoid the big city, but they establish a Wal-Mart on the boundaries of the city and watch as the communities grow to meet the store.

Placing stores in these small areas saves legal and distribution frustrations for Wal-Mart, but it also saves them a great deal in advertising. Since they are the big store expansion in an area that has little to offer, they don't need to spend a great deal on advertising since they can instead enjoy the natural word-of-mouth advertising among the townsfolk. They start building stores quickly by establishing a cookie-cutter strategy.