On Rhetoric: A Theory of Civic Discourse

How does Aristotle use imagery in On Rhetoric: A Theory of Civic Discourse?

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According to Aristotle, the epideictic rhetorician is most likely to address the public in general, and as most people are unintelligent and uneducated, his speech will need to be particularly unsophisticated, As a result, he will need to use of a lot of emotional appeals and imagery.

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On Rhetoric: A Theory of Civic Discourse