What is the author's style in Pet Sematary by Stephen King?

Stephen King has long suffered from a reputation of being a poor writer who writes good stories. His phenomenal success seems to put the lie to such aspersions, and yet they persist. Certainly his style of writing is not academic in nature. Stephen King is more prone to writing from the 'average Joe's' perspective, and his text is littered with modern popular culture references. For example, he often uses well-known name brands instead of generic words for objects. In Chapter 54, he does not once use the word hotel or motel. He states only that Rachel pulls into the parking lot of a Holiday Inn. This style works so well for King because for most Americans, his target audience, the name brand evokes particular and concrete associations. King does not need to describe the type of motel Rachel has found. The reader already has a definite picture of the green and white Holiday Inn sign stored in memory.

Stephen King's language is also full of colloquialisms and popular slang, which he tailors specifically to the New England region where the story takes place. Another thing King does which has relegated him to the bottom of the academic heap is to play fast and loose with writing rules. All fiction authors do this to some extent, but King's writing is particularly informal with its plethora of parentheses, ellipses and chopped off and run on sentences. Yet all of these elements combine beautifully to create a remarkable amount of human depth in his characters and stories. His easy to read and absorbing style reflects the writer's art at its most engaging, and his works will probably outlive all of his critics.