No Logo: Taking Aim at the Brand Bullies Describe symbolism in No Logo: Taking Aim at the Brand Bullies by Naomi Klein Asked by bookragstutor on 20 Aug 12:00 Last updated by Jill W on 13 Apr 13:30
The author notes that once brands became the focal point, logos appeared, small at first, like the polo pony or the alligator, and children and teens flocked to these as symbols of "coolness."