How does Paul Hawken use imagery in Natural Capitalism: Creating the Next Industrial Revolution?

Imagery:

"Green buildings do not poison the air with fumes, nor the soul with artificiality. Instead, they create delight when entered, serenity and health when occupied, and regret when departed. They grow organically in and from their place, integrating people within the rest of the natural world; do no harm to their occupants or to the earth; foster more diverse and abundant life than they borrow; take less than they give back. Achieving all this hand in hand with functionality and profitability requires a level of design integration that is not merely a technical task but an aesthetic and spiritual challenge."