What is the main conflict in My Year of Meats by Ruth L. Ozeki?

My Year of Meats is the first novel by award-winning writer, Ruth L. Ozeki. In this novel, Jane Takagi-Little takes a job as a producer on a Japanese reality show designed to encourage Japanese housewives to cook more beef. Jane is responsible for finding American housewives who are wholesome and attractive who will open her home to the cameras and make a meal whose centerpiece is some kind of beef dish.