McDonald's: Behind the Arches

What was the difference between Kroc's vision of the business as opposed to the McDonald brothers' view of the business as noted in the book, McDonald’s: Behind the Arches?

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Asked by Jill W on 26 Nov 15:30

Last updated by Jill W on 26 Nov 15:31

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Answered by Jill W on 26 Nov 15:31

The McDonald brothers envisioned a business spread out locally, whereas, Kroc envisioned the future of the business on a national scale.

Source(s)

McDonald’s: Behind the Arches