Master of the Game

How was Kruger-Brent Ltd named in the Sidney Sheldon's novel Master of the Game?

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From the text:

Jamie thought about it. In his mind he kept hearing the sound of long-ago echoes piercing the sea mis on the diamond field in the Namib Desert, and he knew there was only one name he wanted. He summoned the accountant. "We're going to call the new company Kruger-Brent. Kruger-Brent Limited."

Source(s)

Master of the Game, pg, 123