This book, published in 1998 with an updated copyright in 2004, takes place from 1950 through 2004 and presents an autobiographical record of the first forty-three years of Richard Branson's life. Losing My Virginity is subtitled "How I've Survived, Had Fun, and Made a Fortune Doing Business My Way. Fun is at the core of Richard's business, the secret of Virgin's success and informs what he does from the beginning.