What is the author's style in Invisible Monsters by Chuck Palahniuk?

The language is simple English. The narrator uses many name brands and unusual color names in her descriptions of the people around her, especially when it comes to describing Brandy Alexander. The narrator also uses many brand names when she talks about the drugs she and her friends steal from the homes they rob. These brand names and unique colors do not add more clarity to the descriptions, but add a sense of authority that deepen the descriptions and give them more power. The narrator also uses some slang phrases of which a reader might not be familiar, especially when Shannon's parents are describing the secret meanings of specific colors and materials in the gay community.