How does John Heilemann use imagery in Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime?

Imagery:

"For more than a decade she [Hillary Clinton] had been in the spotlight and under the microscope ceaselessly and often miserably, and in the process came to dwell on a rarefied plane in the national consciousness: beloved and detested, applauded and denounced, famous and infamous, but never ignored."