The book is written from the third person point of view. The views are those of the author, Alvin Toffler, who does a very good job supporting his points of view. His views are supported by a great deal of research. There are a myriad of research studies presented in the book. In many cases there is only one or two paragraphs dedicated to each, but it is enough to present the gist of the research and to support Toffler's point. Toffler's book is well researched with a broad reference base.