Personification is the act of assigning human qualities to inanimate things. By giving the river the capacity to "sing," Hugo personifies it, making it a character in its own right, with human attributes. He also personifies the beaver when he writes, "The thought of water locked tight in a sieve / brings out the beaver's greed." Greed is a human construct and an idea not known to animals. By personifying the river, the speaker is better able to draw comparisons between it and Jennifer, as he does in the opening stanza.