What is the main conflict in Feed by M.T. Anderson?

Consumerism at its highest peak has found a way into our brains in Matthew Tobin Anderson’s Feed. In a not so distant future, Titus is the quintessential teenager inundated with the advertising and entertainment of the Feed directly implanted into his thought patterns. Not until a hacker strips him of his connection and he
meets Violet, a lovely traditionalist and anti-feed girl, does he begin to question his need for the embedded implant.