Fast Food Nation

Why does Ray Kroc tell a reporter in 1972 that it is ridiculous to call the fast food industry an "industry"?

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Ray Kroc tells a reporter in 1972 that it is ridiculous to call the fast food industry an "industry" because it is really "rat eat rat, dog eat dog". This high-minded analysis of something that is, in Kroc's eyes, survival of the fittest, is ridiculous.