Business Communications

Assume you are planning to open an ice cream shop on campus. There are currently no ice cream shops within three miles of your campus. You are deciding between leasing space in the student center or opening a stand-alone shop on the outskirts of campus.

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I'm not an economist but I think your choice would depend on how much the space for the shop is to rent on campus vs outside campus. Does customer flow make up for the, most likely, higher price on campus?