Who is Schmoozers from Bowling Alone and what is their importance?

Schmoozers are people who spend time in informal conversation, according to the Yiddish term. Schmoozers have an active social life, but their participation tends to be more informal. Examples of schmoozing are getting together with friends, talking to family members, and attending social events. Schmoozers are more common in America than machers. Schmoozing has also declined in the United States since mid-century.