Atlas Shrugged

Discuss the significance of the names Rand gives to the businesses in ATLAS SHRUGGED.

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The good businesses, run by inventive and creative people, all have their personal names on them such as Rearden Metal, Hammond Motors, and Wyatt Oil. The socialized businesses have group names like Twentieth Century Motors and Allied Steel. Where there are forward thinking individuals, the companies are thriving. In the socialized companies, the businesses are failing for lack of vision and leadership.